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Story : China-Strawberry Festival
File ID : 139959
Video ID : 1321957
Dateline : Apr 29, 2012
Duration : 1'56
Locations : Beijing, China
Type : English/Chinese/Nats
Source : China Central Television (CCTV)
Restrictions : Not access Chinese mainland
Pageview : 539
Summary : Strawberry Music Festival rocks in Beijing
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Shotlist

Beijing, China - Apr 29, 2012
1. Various of Strawberry Festival visitors watching, cheering for performances
2. SOUNDBITE (English) Ilchi, member from Hangai, Beijing-based rock band with unique Mongolian sound:
"In China, the music market is growing very fast. Now, many audiences come to the festival, and I think they can have a chance to hear more than in TV and radio, they can hear many bands in the festival."
3. Various of Strawberry Festival visitors cheering for performances
4. Various of performers singing on stage
5. Various of Mike Brandon, Mystery Lights lead vocalist signing up for fans
6. SOUNDBITE (English) Mike Brandon, Mystery Lights lead vocalist (with reporter asking question):
"We're here for the festival, we're here for these people! That's what we're here for. Modern Sky brought us out to do the festival."
(Reporter: "What is it about the Chinese fans that you love most?")
"The Chinese scene is absolutely enthusiastic, and they go nuts every show, they're music enthusiasts, and it's nuts, every single show is packed with kids."
7. Various of visitors from home and overseas
8. Wide of youths performing street dance
9. SOUNDBITE (Chinese) Festival goer:
"My friends and I go to music festivals a lot. There are different styles of music on different stages. In this year's line-up, I like Cao Fang and Hangai very much. And the Canal Park is a perfect setting for open-air festivals. I think the festival gets better each year."
10. Wide of audience applauding for wonderful performance

Storyline

For the Labor Day Holiday, the festive atmosphere is sizzling with new music here in the capital as the Strawberry Music Festival kicked off Sunday in Beijing's eastern suburbs Tongzhou -- a festival which takes its name from the famous Beatles classic, Strawberry Fields Forever.

Held at Tongzhou Canal Park, the three-day Festival boasts a line-up of over 60 indie and alternative bands from around the world.

Strawberry has risen to the top of the list for the indie crowd, and is considered to have the largest variety of music. This year, the festival is being headlined by Blonde Redhead for the second year in a row. Other big headliners include Chinese legend Xie Tianxiao, Zhang Chu, Carsick Cars, Cao Fang, Laura Jensen, and Hangai.

"In China, the music market is growing very fast. Now, many audiences come to the festival, and I think they can have a chance to hear more than in TV and radio, they can hear many bands in the festival," said Ilchi, member from Hangai, a Beijing-based rock band with a unique Mongolian sound.

Three other May Holiday music festivals are competing with Strawberry for the attention of the capital's music lovers -- the Midi Festival, Ditan Folk Festival, and Chaoyang International Pop Music festival.

But with Strawberry entering its 4th year, it seems to be making a bigger splash each time around.

The festival is the brainchild of Modern Sky, a Chinese independent music label that's secured the majority of hip Chinese bands under its name. The label is currently celebrating its 15th anniversary.

Not only does Strawberry harbor a broad range of genres, it also attracts the most international acts. An influx of bands from countries such as the United States, the UK, Australia, Germany and France are stepping onto Chinese soil to deliver a taste of their live experience.

A member of New-York based retro rock group, Mystery Lights, talked about their first trip to China: "We're here for the festival, we're here for these people! That's what we're here for. Modern Sky brought us out to do the festival."

"The Chinese scene is absolutely enthusiastic, and they go nuts every show, they're music enthusiasts, and it's nuts, every single show is packed with kids who just want to have fun," he added.

Performances take place on a total of eight stages, each hosting different genres of music. Strawberry has the largest site of the four festivals and therefore gathers the largest crowds.

Walking through the crowd, you become immersed in a young energy, a mecca of expressive fashions and wacky hairstyles. Witnessing such creative spirit makes you realize that music is not just music, to some people, it's a way of life.

"My friends and I go to music festivals a lot. There are different styles of music on different stages. In this year's line-up, I like Cao Fang and Hangai very much. And the Canal Park is a perfect setting for open-air festivals. I think the festival gets better each year," said Festival goer.

The growing popularity of music festivals, such as the Strawberry, is reflecting the expansion of the Chinese music scene. More and more bands from around the world are coming to perform, making these festivals well-established, and more recognized on the international scene.

 

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